We saw a reel of sushi in a tube one night and started working on it before we went to sleep. The name came out of a forty-minute brainstorm that same night.
Our first counter was three metres by two, under a staircase in Palermo. Less than four months after the idea, people were queueing on Honduras street.
We asked people on the street when they eat sushi. Almost everyone said at night, sitting down, on a date. We wanted it to be something you eat walking, at noon, on the way somewhere.
We never wanted people to say they ate sushi in a tube. We wanted them to say they had a Pushi.
Now we are taking it to the United States. See you in Miami.
Wanda & Martín
Founders of PUSHI